A majority of young fashion designers are elated by the idea of setting up a fashion business such that they do it in a hurry. While there is a perceived glamour and fun associated with the fashion industry, it is essential to note that just like any other business, if proper planning is not done, it can fail miserably. Failure to have a marketing plan can be catastrophic and can make a fashion business close abruptly. Generation of new marketing ideas is critical for the success of a fashion business. One of the key points that one needs to equip themselves with is that while fashion keeps on getting reinvented, the sense of style doesn’t change as reflected in the works of some of the greatest designers to have ever existed.
From a business point of view possessing only talent and passion isn’t enough. Irrespective of the fashion you’ve specialized in, whether printed or made. To survive in the competitive fashion industry, correct marketing tactics are essential. With quality pieces and good marketing strategies, you can be assured of a successful fashion business and positive client feedback. You can look at Boohoo customer feedback to understand how client feedback works and its effectiveness on a clothing store. Some of the tips for marketing a fashion business are discussed below.
Have a kick-ass Logo
A logo is one of the most vital and fastest channels that help in brand recognition. The first thing that gets into the mind when you mention a fashion brand is its logo. The logo can be viewed as your product’s face. Ensure you design a quality logo that incorporates your target market characteristics, including aspects such as sex, geographical location, and even age. For instance, for a fashion brand, you can have a simple but iconic logo. On the other hand, if you specialize in high-end fashion brands, you’ll need a more intricate and detailed logo. You can seek out the services of a professional logo designer to design a logo for your brand.
Have an online presence
This enables potential customers to find your brand just by a simple google search easily. Get a professional web designer who will create the website for your brand and optimize the website for search engines. To ensure a search engine-friendly website, use phrases that clients are likely to search for, such as ‘clothing store’ on its name. You can also include the city it’s located in. If your fashion business specializes in a particular niche, utilize this word in the search engine optimization process. Some phrases you can consider include sports apparel, big and tall, or plus size. You can create listings on local websites and search engines such as Google local and when potential clients search for a clothing store that’s nearby, your business will pop up. Some other ways to make your presence more robust is by creating a blog and posting regularly on the latest fashion, new clothing events, and items in the fashion industry.
Have profiles on social media sites, including Twitter and Facebook
Today marketing is incomplete without social media. Social media helps reach out to potential clients at an informal level. Send a request to family and friends for them to become followers, fans, and friends to the site. Ensure that you fill each of the information on each social media site completely. Schedule frequent posting intervals and blend marketing posts with link articles and posts related to fashion that interest clients. Each time you get a new inventory, post pictures that will make potential clients curious and make them want to come to your store. Have some incentives for your social media follower by, for example, providing them with friends-only discounts. Such tactics will help your business gain a more solid online traction.
Hold a fashion show
Fashion shows provide a great and fun way that you will interactively advertise your designs. Events such as fashion shows also attract enthusiasts and professionals in the fashion industry. To have a massive crowd hold your fashion show to help a good cause or benefit a local charity, such as raising awareness and money for a worthy cause while also showcasing your work.
Build a good reputation
Reputation is vital when it comes to marketing and especially as far as customer retention is concerned. You should always ensure that you offer your clients a positive experience that will create brand loyalty. If there are any concerns that clients are raising, ensure that they are addressed quickly and directly, and let it be known that you’ve addressed them through your brand’s social media pages. Ensure that you also offer clients easy returns on items that clients may not be happy with.
In conclusion, with this article, the reader has essential tips on successfully marketing their fashion business.